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Hello, I’m Cheryl Lazar. My clients are everything to me — which is why I’ll go to the ends of the earth for them. And if they need something, they call me: 415 517 4376.

From Penthouses to Fixer-Uppers – What Did San Francisco Home-Buyers Purchase in 2011?

Market News, Conditions, & Statistics | January 31, 2012 | Blog

Of all the homes bought and sold in San Francisco in 2011: How many had Golden Gate, Bay Bridge, downtown or ocean views? How many were Victorian, Edwardian, Art Deco, Spanish Mediterranean or brand spanking new? How many had elevators or pools, wine cellars, doorpersons or in-law apartments? How many were probate sales, bank sales [...]

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Answer: What famous SF trail takes you meandering through historic districts and past landmarks such as the oldest Asian Temple in North America and the Pony Express office?

Paragon Specific | January 21, 2012 | Blog

Answer: Barbary Coast Trail A series of bronze medallions and arrows embedded in the sidewalk connect the Barbary Coast Trail’s historic sites. Along a 3.8-mile path (mostly flat or gently sloping), the trail weaves its way through Downtown, Union Square, … Continue reading

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January 2012 Update: Real Estate Cycles and Turning Points

Market News, Conditions, & Statistics | January 12, 2012 | Blog

It seems to be part of the human condition that financial and real estate markets go in cycles. What’s interesting is that when the cycle is on the upswing or a bubble is inflating, how vociferous the opinions are that the upswing will never end; and how after the crash, how many then insist, often [...]

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Bay Area Economy Getting Stronger

Market News, Conditions, & Statistics | January 10, 2012 | Blog

“As one of the Bay Area’s largest construction firms, Webcor Builders provides a handy barometer of the region’s economic vitality. The San Francisco company’s workforce, which topped 2,200 in 2008, has shrunk to about 1,200. But this year it plans to add about 500 workers, primarily skilled union tradespeople – many of the same folks [...]

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Is housing bouncing back?

Market News, Conditions, & Statistics | December 24, 2011 | Blog

“The deeply depressed housing sector finally seems to have found its bottom — and may even be starting to bounce back. A wide range of housing indicators — construction, home sales, prices — have stabilized in the past few months, although they remain at historically very low levels. And it looks as if construction activity [...]

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